EASTON AT 20
A Vision Realized
Easton's success built on 'emotional connection' with patrons
It began with a huge gamble on a huge slice of land.
But 20 years later, Easton Town Center draws nearly 30 million visitors a year, sells more than $1 billion in food and merchandise, has drawn national awards and changed the face of Ohio retail.
Though Easton's ride hasn't been perfect, developers can claim victory over the skeptics.
Easton Town Center transformed once-rural Northeast Side into busy corridor
Morse Road near Easton Town Center looks like plenty of other major road in Columbus.
There’s a Walmart, Sam’s Club, Best Buy, Office Max, Taco Bell, Wendy's and Chick-fil-A all within a stone’s throw of one another — not an uncommon sight throughout the 14th-most populated city in the United States.
But 20 years ago, there wasn't much life in that part of northeast Columbus.
Easton offers 'experience' that consumers want before pulling out wallet
Easton Town Center might not be a place where brands are born, but it has become a place where brands prove they can go big.
Names such as Homage and Mitchell's Ocean Club have used Easton locations as proof of concept. Condado Tacos, whose first location opened in 2014 in the Short North, opened its third location at Easton.
Easton has become a site for brands to develop, branch out
Easton Town Center might not be a place where brands are born, but it has become a place where brands prove they can go big.
Names such as Homage and Mitchell's Ocean Club have used Easton locations as proof of concept. Condado Tacos, whose first location opened in 2014 in the Short North, opened its third location at Easton.
Brands from outside Ohio also have come to Easton to prove that they can thrive there and throughout the state.
Latest Easton expansion focuses on an edgy, urban vibe
Easton Town Center might not be a place where brands are born, but it has become a place where brands prove they can go big.
Names such as Homage and Mitchell's Ocean Club have used Easton locations as proof of concept. Condado Tacos, whose first location opened in 2014 in the Short North, opened its third location at Easton.
Brands from outside Ohio also have come to Easton to prove that they can thrive there and throughout the state.
More stories:
